Tips for getting media coverage

February 17, 2008 at 1:35 pm (Media) (, , , )

Reading newspaperGetting Ink has done it again – another great post with more great tips. As students training for the professional PR world, my peers and I can use a little help with getting coverage for a client. Getting Ink’s post features tips from the perspective of a journalist on doing so. I think learning from a journalist is extremely valuable for PR students because it gives us the opportunity to strategically get media to cover our stories.

A couple weeks ago, I had my AHPR team update the media list. I cannot emphasize how important it is to do this. After compiling the list, each team member called the media outlets to obtain updated lead times, reporter/editor preferences for sent materials and publication general preferences. We found that some smaller town publications only covered local news. By local, it meant that only anything within the town’s limits, nothing in the bigger city right next to it.

See, when we were creating the list, we thought it would be great to include the little suburb cities on the outskirts of a large one. For some publications, it was fine because they still found it relevant (see tip 9 of Getting Ink); however, for others, it did not want anything outside of its own city. So, what did we do? We listened and understood. We pulled those publications out of the media list so we don’t waste our time or the publications’ times.

So, here is my 11th tip to add to the 10 on the Getting Ink post:

Research and communicate with the media before sending press kits and other collateral materials. Going through and updating the media list is a great way to organize yourself and your team and increase the success rate of your media coverage.

*Image courtesy of Flickr: dsevilla. It was taken under the Creative Commons license.

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