Thoughts of a generation Y graduating senior

March 2, 2008 at 4:15 pm (development) (, )

City Life1986. Generation Y. I’ve grown up in a fast-paced, ambitious world. At least, this is one perspective. I’ve also grown up in a value-minded, integrity-oriented environment.

Marshall Goldsmith talked to Eric Chestler, president of Generation Why, about generation Y individuals in the workplace. Personally, I find Chestler’s comments a little negative about the development and values my peers and I have. It may be that I am coming from the perspective of someone in generation Y; it may be that my parents brought me up to work hard for what I want out of life; and it may be that I like to give people the benefit of the doubt. But for what it is worth, I think my generation is a little misunderstood.

This is what I’ve seen:

  • Many of us are hard workers for the issues and tasks we care about.
  • Many of us study all night just to do well on a test.
  • Many of us thin ourselves out with activities just to stand out a little more than the other job candidate.
  • Many of us work and study, just to alleviate college loans.
  • Many of us work unpaid internships and jobs to get the experience required by employers.

I’m not saying everyone in my generation is hard working because I think every generation has individuals that take short-cuts. In fact, I’ve come across peers that join organizations without putting any work in just to stack their resumes. There is some truth to Chestler’s words. I just want to give my view as someone who doesn’t fully categorize herself with the description given.

However, it’s good to know that employers are feeling this way about us. It makes me work harder to prove myself worthy of each position I hold.

*Image courtesy of Flickr: VJ Spectra.

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Social media, writing and the public relations job candidate

February 22, 2008 at 3:32 pm (development, social media) (, )

hand shakeThis blog is extremely beneficial to me – not for potential future employers, but for personal professional development. I agree with David Reich of my 2 cents. I don’t think I am a better job candidate because I am active in social media. I am a better job candidate because I have some public and people relations skills under my belt, as well as actively listen and learn about the profession.

However, researching and finding things to blog about have helped me come across the conversations that other public relations professional are talking about. It’s a way to keep myself updated and interact with others.

Reich talks about how the most important skill he looks for in a candidate is writing. He then says, “It’s an acquired skill that comes from studying how media stories are written, coupled with good on-the-job training.”

Maybe public relations students need the opportunity to partner or shadow with journalists to get a better understanding of what they look for and how they write. Or – maybe public relations students should be journalists first (but that’s a lot to ask for). I bet the best public relations candidate is someone who started in news or magazine or worked in a news office before.

Since I have little experience in the newsroom, I think blogging is the next best way to acquaint myself with public relations writing and development. I practice writing with each post, finding a working style and voice. I also submerge myself into the top issues and topics.

Although social media may not be the main attributes an employer looks for, it surely is a great way for public relations students to develop a better understanding of the field before entering the job market.

*Image courtesy of Flickr: SDPanek

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