When it is all said and done…

April 20, 2008 at 3:12 pm (development, public relations, strategy) (, )

TeamworkLast week, I worked at my AHPR’s client event. I excited that the account was close an end for this year. Now that I reflect upon it, I’m realizing that through all the frustration, hard work, unpaid time, etc. – it was all worth it.

As the account supervisor, it was a challenge to balance and manage client relations, agency-to-agency relations and student team management. I was really excited in the beginning of the school year when I was assigned this account, but gradually got discouraged to the point where all three aspects were hitting low points, in terms of demand and feedback. However, looking back – I believe I did a great job in handling difficult situations and learning to maintain good relationships with everyone.

These are my key takeaways:

  • Do not take anything personally: I’ve developed a much thicker skull from receiving constant criticism. In the beginning, I took it to heart. But now, I realize that everyone is just trying to find the best way to approach a strategy or situation. What comes out of one person’s mouth that may seem hurtful or an attack on me, may just be the way another works and deals with situations.
  • Speak your mind: I provided my client pieces of advice throughout the year. Because I was a student, I was filtering myself out in the beginning to pick and choose the advice given, as well as downplaying the advice. Towards the end, I started speaking my mind and letting my client know what I thought would and wouldn’t work. I began to see a higher sense of respect from my client for being honest and transparent in my consultation. Though I still have little experience compared to the working world, I have value.
  • A team needs building: I wish I planned team building activities outside our weekly agency meetings. The team didn’t know me or each other, and I didn’t know them. It was until recent that I found out about issues within the team. No one brought it to my attention, and everyone seemed fine and happy at meetings and in e-mails. When the issue occurred, it came down to mainly one thing – we didn’t know how one or the other worked. In a student-run agency, turn around is so high that we often don’t get a chance to ramp-up fully on our clients and teams. We’re diving right into the work. I’d recommend that team leaders start by setting aside outside time with each team member individually and as a team to get to know each other for a more effective working environment.
  • It’s about the client, not you: Agencies working together often bump heads. In the past, AHPR and the University of Oregon’s student-run advertising agency have run into several “powerhouse” problems. It was my goal to really mend the relations between the two organizations to work for the same goal (since we had one shared account – the one I was working on). Though I had some issues (mainly related to communication) with them throughout the year, I always put relationship maintenance first and was able to overcome them. I’m sure the strategy is different in every situation, but as two student-run groups on campus – maintaining good relations is number one for future students. It worked out good in the end, where both teams did an awesome job.

To show off some of the success of my team’s public relations campaign for our client, here’s some of the coverage we received from our efforts:

I’d have to say that I learned the most about myself as a person and public relations professional working in AHPR in all my college experiences. I would also highly recommend anyone to join a student-run agency, if his or her school has one. Otherwise – start one. The experience I received is so valuable, and I can take it anywhere with me.

*Image courtesy of Flickr: lumaxart. It was taken under the Creative Commons License.

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